Why Choose Platinum?
Naturally Rare
Platinum is around 30 times rarer than gold, making every platinum piece inherently exclusive.
Pure & Hypoallergenic
Jewellery is typically 95% pure platinum, making it gentle on sensitive skin and ideal for everyday wear.
Built to Last a Lifetime
Unlike gold, platinum doesn't lose its metal when scratched. It simply shifts, allowing the piece to retain its weight over generations.
Holds Diamonds More Securely
Its exceptional strength keeps gemstone settings firm, making it one of the most trusted metals for engagement rings.
What to know going in
Worth knowing first.
Resizing is harder, not impossible.
Platinum's melting point is far higher than gold's, so it needs a jeweller with the right setup. Expect it to cost more and take longer than a gold resize. Get your size right the first time — that's why we size before we cast.
It's heavier.
The same design in platinum sits noticeably heavier on the hand than in gold. Most men adjust to it within a week. If you'd rather feel less on your hand, gold may suit you better.
Resale is thinner in India.
Gold has an established buyback and exchange network here. Platinum's is smaller, and not every jeweller will take it back. Buy this as something you're keeping, not something you're planning to trade in.
Explore by Category
Platinum
White the whole way through, so it never needs replating. Made to order.
Made to keep
Explore Designs from platinum edit
Start a piece.
The first pieces are open. Tell us what you're thinking. We'll take it from there.
Questions
The things people ask before they order.
If yours is not here, message us. Someone answers within the hour on working days.
Ask us directlyHow rare is platinum, really?
About 30 times rarer than gold, mined at a fraction of the volume, and found in only a few places on earth. That scarcity is part of what you're paying for — and part of why it's held its meaning as long as it has.
Is platinum the same as silver?
No. Silver tarnishes and darkens; platinum stays white for life. Silver is also a fraction of the price. If someone can't tell them apart by eye, the weight settles it — platinum is far denser. What you're holding is a precious metal rarer than gold, not a dressed-up version of something cheaper.
Why does platinum cost more than gold?
Two reasons. It's denser, so the same design takes more metal. And it's harder to work — a much higher melting point, less margin for error, more hours at the bench. You're paying for grams and for time, not for a markup.
Everything here is made to order. How does that work?
You choose a form, we confirm the details — size, stone, finish — and then we cast it, once, for you. Nothing is sitting in a drawer. That's why there's a lead time, and why each piece is yours from the first pour rather than pulled from stock.
How do I get the size right if nothing's pre-made?
We size you before anything is cast — a sizing kit sent to you, or in person in Mumbai. Nothing goes to the bench until the size is confirmed, so a made-to-order piece arrives fitting the way a fitted piece should.