Why Choose Platinum?
Naturally Rare
Platinum is around 30 times rarer than gold, making every platinum piece inherently exclusive.
Pure & Hypoallergenic
Jewellery is typically 95% pure platinum, making it gentle on sensitive skin and ideal for everyday wear.
Built to Last a Lifetime
Unlike gold, platinum doesn't lose its metal when scratched. It simply shifts, allowing the piece to retain its weight over generations.
Holds Diamonds More Securely
Its exceptional strength keeps gemstone settings firm, making it one of the most trusted metals for engagement rings.
What to know going in
Worth knowing first
Made to one size, permanently
Platinum is dense. Precise. Unforgiving in the best way. But that same strength means it can't be resized later. So we get the size right before it becomes yours.
It's heavier.
The same design in platinum sits noticeably heavier on the hand than in gold. Most men adjust to it within a week. If you'd rather feel less on your hand, gold may suit you better.
Resale is thinner in India.
Gold has an established buyback and exchange network here. Platinum's is smaller, and not every jeweller will take it back. Buy this as something you're keeping, not something you're planning to trade in.
Find your fit
Platinum
White the whole way through, so it never needs replating. Made to order.
A few, of many.
What's here is a fraction of what we can make in platinum. The rest, we build with you.
Compare
White Gold vs Platinum
There's no wrong answer here. Just a better one for you.
Warms over time. Needs replating to stay bright.
White straight through. Never fades.
Plating wears thin eventually.
Doesn't wear thin. Keeps its finish for life.
Resells and exchanges more easily.
Thinner resale market here.
Quicker and easier to resize.
Needs a specialist. Takes longer.
Price is about the same either way. It comes down to upkeep versus resale: platinum for zero maintenance, white gold for easier resale and sizing.
How rare is platinum, really?
About 30 times rarer than gold, mined at a fraction of the volume, and found in only a few places on earth.
How long before my date should I order?
Six weeks is comfortable. Production is about three weeks; the rest is for design approval, sizing and shipping.
White gold vs Platinum?
White gold is gold underneath, plated white it needs replating every year or two to stay that colour, but it's easier to resize and easier to resell or exchange here.
Platinum is white all the way through and never needs replating, but it's denser, harder to resize once cast, rarer, with a thinner resale market in India.
Choose gold for flexibility. Choose platinum for something that stays exactly as made.
Does platinum cost more than gold?
In terms of per gm costing at current rates it is lower, around 7-8k per gm for 95% purity. However the metal is denser, so actual weights of pieces are generally higher.
Everything here is made to order. How does that work?
You can choose a design or consult with us for recommendations. Once that is done we will share with you a costing based on the ring size. After approval and advance, the order processing will take 3-4 weeks.
How do I get the size right if nothing's pre-made?
You will have to take your ring size through a common Indian Ring sizer (refer ring size guide) or visit any of our locations to check your ring size.